Beer-Con 2012 motto: A friend of beer is a friend of mine

For 2012 we are going with the motto: A friend of beer, is a friend of mine.

The main goal behind this is to get across this idea of how we need to not only unite for the love of craft beer, but also share the love of craft beer. This means telling the guy that is drinking his bud light; “Have you ever tried this? You might like it.”